Case study template
Website project case study template
The structure we use to write up website and e-commerce projects. Each section lists the questions it must answer. Replace the guidance with verified project details before publishing.
Template
Sections to complete
1. Project summary
One or two sentences: who the client is (or their sector, if anonymous), what was built and why.
[Add summary]
2. Client and context
Sector, size, audience and what their previous website looked like.
[Add client context — with permission]
3. Goals
What the website needed to achieve, such as more enquiries, clearer service information or online sales.
[Add agreed goals]
4. Audience and user journeys
Who visits, what they come to do, and the main paths through the site.
[Add audience and journeys]
5. Structure and content
Site map decisions, content written or reorganised, and how navigation was simplified.
[Add structure decisions]
6. Design
Brand application, layout decisions and how mobile layouts were handled.
[Add design notes and approved screenshots]
7. Build and technology
Platform or CMS, integrations such as forms, CRM or payments, performance and accessibility work.
[Add technology details]
8. Launch
Redirects, testing, training and how the switch-over was managed.
[Add launch details]
9. Outcomes
Measured changes the client has verified, with the period measured. Leave out if not measured.
[Add verified results only]
10. Client feedback
A quote, used only with written permission.
[Add verified client quote]
Planning a similar project?
Tell us about it and we will explain how we would approach it.